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Virtified’s goal is clearly posted on our website here . Over the course of the last year, a key part of kickstarting that goal has been forged at my desk, in my lab and in the cloud. And it's finally launched. A Virtified Loop is a thorough, 100% independent analysis of an offering and provider in a specific use case. You can read all about it in the FAQ . More simply, what I'd also say is that Virtified Loops have been a labour of love built to kickstart achieving our goal.