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Virtified Loops have launched...at long last!

Virtified’s goal is clearly posted on our website here. Over the course of the last year, a key part of kickstarting that goal has been forged at my desk, in my lab and in the cloud. And it's finally launched.


A Virtified Loop is a thorough, 100% independent analysis of an offering and provider in a specific use case.

You can read all about it in the FAQ.



More simply, what I'd also say is that Virtified Loops have been a labour of love built to kickstart achieving our goal. They build on more than 25 years of analysing technology offerings.


Some fun facts about Virtified Loops:


  • They are an automated, next-gen analysis tool

  • They are currently throttled such that in less than 15 minutes they can analyse over 100 technical features from 10 offerings (faster if I wanted)

  • Over 180,000 automated AI prompts were run to perfect the process and the tool

  • It's AI-powered...and that's OK...there's almost no way it could do what it does before LLMs (and agentic web search)

  • It has been tested and operated on five different AI platforms (to introduce resilience, variety and reduce bias)

  • No animals were harmed in the process...but one graphic designer almost went mad listening to me try to describe my concept for the key visual (the 'Loop Device')


And here's the kicker:

There's no charge to you to access Virtified Loops

They've taken me a lot of time and effort (most of it fun!)


I consider them my gift to an industry that has given so much to me over the course of my career. I decided it's my time to give something back. As a result, there's no 'emailwall', collection of personal data, cookies or any other insidious form of lead generation.


As a wise analyst once said to me"Give something away to get something back". What I want in return is getting closer to Virtified's goal...and for that I'll need feedback (good, bad, ugly).


Have at it.




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